This is a photo of me back in 2018, in the bedroom I shared with my brother. I would often sit at that desk for 10 hours a day, just failing miserably. Again and again. Eventually I came to realise that the ‘failures’ were simply lessons and were essential to get better at my craft. This notion became the foundation for Brand Boostr, and a seed was planted.

In the space of 1.5 years we grew to a team of 12, a 4000 sq ft warehouse studio, a growing list of brands and had driven 100’s of millions in growth for them.

As great as it seemed from the outside, it became too much about us.

How fast could we grow?

How could we have the coolest space in town?

You get the idea.

We were good at what we did, but we weren’t great… not yet.

I realised that change was needed if we truly wanted to have an impact in our work.

So… we changed.

We moved out of the warehouse. We refined the team. We became much more intentional about and brands and founders that we worked with.

We bought it back to what it had always been about… a burning passion to learn, to grow, to live and breathe the work and to craft powerful marketing engines for purpose-driven brands.

And we’re doing it all from right here in our little stretch of paradise in Perth, Western Australia.

We’re building the brands of tomorrow and man, we’re just getting started.